Usability
Usabiliy could be called the frustration factor of a web site.
Poor usability makes you hunt for things that should be obvious
- like navigation elements or contact information. Poor usability
also adds unnecessary mouse clicks to your visit, like clicking
on a product name, going to a new page where you have to click on
an image of the product to get the details.
Poor usability is when navigation in counterintuitive,
i.e., not where you'd expect it to be/not easily located. The opposite,
good usability, is intuitive and, therefore, transparent to the
user. Everything is where it should be, moving from one place to
another is logical rather than a guessing game. Good usability means
a happy visitor, a visitor who will leave the site with good feelings
about their visit and may recommend it to their friends. |